Clean Sweep

Clean Sweep is a non-profit organization that involves events to clean the Chicago River. There is an agreement to provide free kayaks from a company. Then the participants are given gloves and a trash bag to collect garbage. The purpose is to preserve the environment and teach people about litter. The company gives back to the participants the community and promotes their company simultaneously. To advertise, they use Facebook events, flyers, and promote within the company. The have a logo, a mascot, and some merchandise. 


There are some stickers, shirts, posters, and more. When people check-in, they ask for an email for additional event information. In addition, there is an option to explain how they heard about the event and non-profit organization. They have considered using technology to help drag the trash out of the river. However, they found that there is more satisfaction for the participants to pull the trash out of the river themselves. There will be a few more events this year, since there was a break with the pandemic. Overall, marketing has been proven successful with the non-profit and utilize some guerrilla marketing strategies. It is more of a hobby, rather than a full-time job, but the hard work marketing skills have brought in participants. 

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