Week 5 Guerrilla Marketing

 In Guerrilla Marketing, creativity creates profits based on knowledge. Knowledge is important regarding your own product or service, competition, current events, the target audience, economy trends, marketing, and current trends. Reading about world events, watching talk shows, popular TV shows, and the news are some ways to learn about current trends. Also, be aware of the competition's campaigns and marketing strategies. Do not fall behind, keep up. Then, combine a few elements to create a new strategy and campaign. 


There are 7 steps for successful marketing: find drama within your product (the interesting element), translate the element into something meaningful, state the benefits honestly and believably, get people's attention, motivate your target audience to be involved, communicate clearly, and measure your finished marketing strategy (advertisement, commercial, Website, etc.) against your creative strategy. Try running six advertisements in a newspaper rather than one larger ad. Write a newsletter to prospective customers and establish yourself through knowledge. Attract attention with something unique. Do something that sets you apart from others. 



Guerrilla Marketing uses two types of psychology: Skinnerian and Freudian marketing. Skinnerian marketing modifies the customer's behavior by showing, saying, or doing something that causes the customer to change. Freudian marketing addresses the subconscious, which is the most powerful but harder to achieve. Both the conscious and subconscious are activated with Guerrilla marketing through persuasion, coercion, compelling strategies, and orders the customer to follow through and be involved themselves. Many businesses now also focus on their humanitarian efforts and advertise their methods of giving back to the community. Customers can be more easily swayed to purchase a product knowing there are additional benefits for others. 



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