Hands-On: Creating an Ad

 To create an advertisement on Google Ads, it is linked to a Gmail account. On the Google Ads website, you can link the email to the Google Ads campaign. Then, clink on '+New Campaign' and follow the prompts. Fill in the information about the type of business, keywords, message for the advertisement, and link a URL to the ad. 

Screenshot of Creating the Headlines

Screenshot of Creating the Keywords

Keywords and headlines are the things Google searchers will notice when the ad appears on their search results. After the prompts are completed, there is a spot to include a picture or logo. This can provide a nice visual for people searching on Google. It may provide an extra glance at the advertisement compared to others. 

Screenshot of Adding a Logo or Picture to Ad

There is a preview available to view the Ad design and layout. As I was filling in the prompts, I noticed it was filling in on the layout preview to actively show what your work would look like. I ran the ad created, and it was initially approved, however, then I received a circumventing systems error, and the account was locked out. I tried to reactivate but was denied again after modifying some of the information and the website link to a website created for my marketing consultant firm. 

Screenshot of Ad Preview

The circumventing system error can be for a few reasons: attempts to trick or circumvent the ad review process, redirection to non-compliant content, using dynamic DNS to switch page or add content, manipulated ad text to attempt to bypass automatic system checks, cloaking, and submitting false information. I changed some of the information to appear more legitimate (even though the marketing consultant firm is actually not real). Then, I sent an appeal to Google, but was denied again. At least we know that Google really does have a legitimate screening process and does try to find the fake news or advertisements.  



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